How Companies use RSS or Atom Feeds to Make Information Available

Locating an article about a specific company that uses RSS or Atom feeds was more difficult than I thought. Most Google searches led me to the RSS feed for sites. I did find a website with a general overview of how RSS can be beneficial to improve website visitors here:

http://www.allbusinessinfo.com/employing-rss-or-atom-feeds-to-improve-website-site-visitors-assured-benefits-3607105

I then went to ABC News and took a look at how they display their RSS feeds:

http://abcnews.go.com/Site/page/rss--3520115#feeds

Here, you can see that they use RSS feeds for their Top Stories, as well as different kinds of headlines and reporter's news blogs.